Our Story

From First Flights
to Full-Time

How three independent travellers ended up building the blog they always wished existed.

We didn't plan to build a travel blog. We planned to go to Vietnam for two weeks. That was a while ago now.

J
Jack Lee
Founder, AsiaTripBlog
Chapter 01 The Beginning

A Two-Week Trip That Changed Everything

Jack's first flight to Hanoi — and why it became twenty.

Jack had never been to Southeast Asia. He booked a one-way flight to Hanoi on what he describes as "a particularly boring Tuesday", packed a bag that was far too heavy, and arrived with a phone full of conflicting information from forums and listicles that all said different things.

Two weeks became two months. Two months became a pattern. Every time he came home, something pulled him back — the chaos of the Old Quarter at night, the silence of a mountain fog in Sapa, the inexplicable satisfaction of a bowl of bún bò Huế eaten standing up by a roadside.

I kept scribbling things in a notebook — not for anyone else, just because I didn't want to forget. Looking back, that's probably when the blog started, even if I didn't know it yet.

Jack Lee
Jack Lee
Founder & Lead Writer
01
02
Chapter 02 The First Collaboration

A Chance Meeting in Hội An

A failed cao lầu and a three-hour conversation that changed the blog.

Rosie was in Hội An for a week. Jack was also in Hội An for a week — specifically to write a guide to the Ancient Town that he kept starting and deleting. They met at a cooking class neither of them had particularly wanted to attend, bonded over a failed attempt at cao lầu, and ended up talking about travel writing for three hours over iced coffee.

Rosie had been keeping a travel journal for years — dense, atmospheric, full of cultural texture and the kind of observation that makes a place feel alive on the page. Jack had the structure and the practical detail. They were, in retrospect, an obvious pairing.

Rosie's first piece — a guide to exploring Hội An beyond the lanterns and tailor shops — remains one of our most-read articles to this day.

Rosie Nguyen
Rosie N.
Culture & Slow Travel Writer
Chapter 03 The Third Voice

Going Further, Going Wilder

Ken joins — and the blog finds its edge.

For a while, AsiaTripBlog was primarily a Vietnam-and-surrounding-region blog. Thorough, honest, well-loved by its readers — but geographically narrow. The site needed someone who could cover the edges: the island archipelagos, the jungle interiors, the motorbike routes that don't show up on most maps.

Ken had been following the blog since its earliest days, occasionally emailing in to correct a ferry schedule or suggest a better guesthouse. When Jack finally asked if he'd like to write, Ken sent back a 2,000-word draft of a Ha Giang loop guide within 48 hours.

I'm not interested in the destination everyone's already heard of. I want to write about the day after the famous waterfall — when the tour buses have gone and you have the valley to yourself.

Ken Nguyen
Ken N.
Adventure & Outdoors Writer
03
Chapter 04 — How We Work

The Things We Refuse to Compromise On

As the blog grew and affiliate partnerships became part of the model, we made ourselves a few promises. These are still the rules we write by today.

🧭
Experience only

We would never write about a place we hadn't been. No destination gets written up from a press kit or another blog.

"Been there, eaten it, slept there."
💬
Honest about the bad

We write about the guesthouse that smelled, the trekking tour that was overpriced, the "hidden gem" beach that turned out to be neither hidden nor particularly gem-like.

"Real travel is imperfect."
🔄
Keep it current

We update our guides when things change, rather than leaving outdated information live for the sake of search rankings.

"Accuracy over traffic."
🔗
Editorial independence

Affiliate commissions help keep the lights on, but they have never influenced which places we recommend and which we don't.

"Commission ≠ recommendation."
Where We Are Now

Still Going,
Still Writing

AsiaTripBlog now covers destinations across Southeast Asia and beyond. The notebook is still open. There are still places on the map we haven't written about yet — and that's the part we love most.

If you want to understand how the commercial side works, our Affiliate Disclosure covers everything. And if you've found our guides useful, the best thing you can do is tell a friend — or leave a comment on the article that helped you most.

Explore Our Guides →
3+
Writers
All with first-hand experience
15+
Countries
Covered across Asia
100+
Guides
And counting
1k+
Hours
On the road researching